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Posts Tagged ‘ mall ’

Plan to track consumers by their cell phones draws fire

By Ash Saraga
Plan to track consumers by their cell phones draws fire

A new system to track shoppers by following consumers’ cell phones through malls and stores is under scrutiny for its potential to invade the privacy of customers. U.S. Sen. Charles E. Schumer (D-New York) called on the Federal Trade Commission to investigate whether this monitoring system could be at odds with federal privacy regulations. Company Path Intelligence, creators of “FootPath technology,” use antennas set up throughout a mall or...

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